Cervantes Guitars, was stared by Alejandro Cervantes Cardiel , a continuation of the family tradition which began by his father Alejandro Cardiel Sr. Born in Paracho , a small town nestled in the Sierra Madre mountains of central Mexico. At age 10 Alejandro Cervantes stared playing the guitar and almost at the same time he stared doing small works in guitars as his father thought him little by little the art and soul of guitar luthierie. Alejandro Cervantes studied classical guitar at the School of Fine Arts in Morelia, the National Conservatory of Music in Mexico City and at the School of Erudite Music in Bahia, Brazil. The deep knowledge of the guitar gather as a player has envisioned Alejandro with a holistic approach and understanding of the guitar in terms of playability and acoustics.